The famous Sarawak layer cake, known as kek lapis Sarawak or kek lapis moden Sarawak, is a signature layered cake from the state of Sarawak in Malaysia. This cake can be found almost everywhere in the Malaysian state of Sarawak and usually served on special occasions. They are often baked for religious or cultural celebrations such as Eid ul-Fitr, Christmas, Deepavali, Gawai, birthdays and weddings. This report will tell you about how well this business can survive in the market and why this brand brings the uniqueness of the layered cake to Malaysians in peninsular malaysia. 

 

Our brand is from Kerlapis.my that is originally from Johor and is growing rapidly there. The brand was established in July 2020, but it has actually been in the small market for more than 20 years. They sell various new flavors of Kek Lapis which differentiate them from other Kek Lapis. For now, eversince pandemic covid 19, they operated from their house. Customers can place their order through Instagram, Whatsapp and Shopee. In 2022, the founder decided to create a dropship system for her to gain some different experience in handling business and for their business to grow bigger in future.